Word & Story Counseling

Word & Story Counseling was a true passion project — the kind of work that reminds me why I love building brands from the ground up. I partnered closely with a biblical counselor to create a counseling practice that feels safe, grounded, and deeply human. Together, we shaped a brand that reflects the heart of the work: helping people make sense of their stories and find hope through faith‑centered guidance.

Brand Identity From Start to Finish

I developed the entire visual identity, beginning with a logo that symbolizes clarity, transformation, and the power of personal narrative. The color palette and typography were intentionally chosen to evoke calm, trust, and emotional warmth — a visual environment that supports healing.

Messaging & Voice

Working side‑by‑side with the counselor, I crafted a voice that is gentle, honest, and rooted in biblical wisdom. The messaging emphasizes compassion, connection, and the belief that every person’s story matters. It speaks to individuals seeking support while honoring the counselor’s faith‑driven approach.

Website Design & Build

I designed and built the full website, creating a clean, intuitive, and welcoming digital experience. The site makes it easy for visitors to explore services, learn about the counseling approach, and take the next step toward care. The design reflects the brand’s warmth and clarity, while remaining fully functional and mobile‑friendly.

Supporting Materials & Collateral

To bring the brand to life across every touchpoint, I created a suite of materials including:

• Client handouts

• Social media templates

• Informational PDFs

• Branded graphics and digital assets